Social Media is now a must have tool for most businesses but what are the benefits of social media use for businesses or brands in general?

Find out our top 5 benefits of social media use within a business, check out our list below.

Top 5 Benefits of Social Media Use

1. To increase brand awareness

Social Media gives your brand or business a platform online to promote your business other than your website. These sites get thousands, some even millions of new visits every day, visits by people your website would most probably not reach. By using social media, you have the opportunity to reach out to these new audiences with your brand message and complete that first stage (awareness) of your buyer cycle (read more about the buyer cycle here). For example, a Facebook user could hear about your brand for the first time only because they have stumbled across it in their newsfeed on a social media site.

2. For lead generation

One of the other benefits of Social Media is that it is also a great tool to use for lead generation. As you build a following you will be able to interact with both new customers, recent customers and old customers. Every post you publish on social media is an opportunity for lead generation. Fro example, you can promote two types of content: un-gated content (free content requiring no email address for access) and gated content (free content requiring an email). Sharing gated content on social media gives your followers a chance to react, hopefully resulting in them clicking the link through to your website and therefore potentially an opportunity to convert followers into leads and/or sales.

3. For better SEO

Using social media for promoting your business or brand can help to increase your website traffic

It also is an easy way to generate external links back to your site. External links are necessary for search engine optimization (SEO) and will help boost your website up the search ranks on search engines such as Google or Yahoo. The more fans, likes and shares your social media pages and posts receive, the higher your ranking.

4. To gain insights and for research

Social media allows us to learn about our audience, their habits, their likes and dislikes so that we can design and build campaigns that are more targeted, even if you do use social media for your business. You can also find out what your customers are saying about you using social listening tools which could prove to be a valuable exercise.

Not only can you gain knowledge about your potential customers, but you can also use this tool to gain knowledge about your competitors too. For example, they might be doing something that works really well with your audience that you had not thought about doing, you could then use and develop on this model to generate your own successful campaign, or you could improve your business by offering something your competitors are missing.

There are many tools you can use to get this information but our two favourites are Quintly for social media analytics and Piptook for social and web listening.

5. To find out customer feedback

Social media can be used to gain customer feedback, or if you use a social listening too such as Piptook you can browse the web for conversations around your brand or business and discover both positive and negative feedback. For example, if you are launching a product, you could use social media to attain understanding of its success, by instantly learning what your customers and potential customers think of it.

Can we help?

Collective Industries provides social media support and management for all types of brands and businesses around the world; from strategy design and audience research to complete campaign management. If you would like help using social media for your brand or business, get in touch with our team today or check out our social media solutions here.

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