Digital Marketing FAQ’S

Questions About Us

WHAT IS THE DIFFERENCE BETWEEN AN AGENCY AND A CONSULTANCY?

There are many differences between us and a traditional agency, below we have picked out our top 5 points to help you quickly understand.

  1. We are a collective of freelance designers, artists, developers and marketers project managed by Harriet Smith, our founder.  This means we can select the best person to suit your project in terms of interests and skill sets, unlike a traditional agency who would be limited to the resources they have in house.
  2. We are more flexible and can work around your time zone
  3. We are happy to work with your internal staff and other partners and can also come on site too if needed.
  4. We work remotely from home, which helps keep our overheads down with no need for office space, resulting in our fee/your costs a lot less.
  5. We provide a specialist knowledge and expertise on digital marketing tools and techniques.

DO YOU WORK WITH BRANDS OUT SIDE THE ACTION SPORTS, FASHION AND LIFESTYLE MARKETS?

Yes! All the time, check out our Work to see all the projects that we have been involved with – not all of them are in the action sports, fashion and lifestyle sectors. We have had experience in many other industry sectors too, such as AV, Recruitment, Retail and Property.

I AM STARTING A NEW BUSINESS AND HAVE NO IDEA WHERE TO START! CAN YOU HELP?

We certainly can!

WHERE IS COLLECTIVE INDUSTRIES BASED?

Collective Industries is based in Eversley near Wokingham, Berkshire about 45 minutes from London, although we regularly travel to the city and across the country to meet with our clients.

For a full address visit our contact page.

WHY PICK COLLECTIVE INDUSTRIES?

  • Cheaper than working with an agency
  • Expert knowledge in the field of digital marketing
  • Niche experience within the Action Sports, Fashion and Lifestyle industries
  • Quick turn around times
  • Oh and did we mention we are very friendly too!

DO YOU PROVIDE SERVICES TO OTHER AGENCIES?

Yes – we love to work with other agencies providing them with freelance or ongoing services as and when they need us.

Sometimes this is when their workloads are getting a bit too heavy in house, or other times, it is to provide a service or skill they they don’t have, enabling them to provide a full service agency to their clients.

Check our our Digital Marketing Reseller Program here…

CAN I RESELL YOUR SERVICES TO MY CLIENTS TO EXPAND MY SHOP OFFERING?

Yes you can.  Check out our reseller information here.

Questions About Websites

WHAT IS A DOMAIN NAME?

A domain name is the url that you choose for your website.  These can be purchased through many companies online, however we would recommend using either BlueHost or123 Reg for this.

WHAT IS WEB HOSTING AND DO I NEED IT?

Web Hosting is needed to work in conjunction with a domain name and is the place online where all your website files are stored – this includes your pages, images video etc.  It is a vital part to owning a website and cannot be avoided.

We recommend using BlueHost – our preferred web hosting supplier, due to their security features, unlimited storage, and low monthly cost.

WHAT IS WORDPRESS?

WordPress is a CMS (Central Management System) that we often use to build our websites around. Also known as the ‘backend’ of your website.

We choose WordPress due to its functionality offerings, organic SEO, and ease of use for the client to update after the website is built.

For more information about WordPress click here…

CAN I UPDATE MY NEW WORDPRESS WEBSITE MY SELF?

Yes.  We provide a 30 min free tutorial session via Skype with every WordPress website that we build.

This will show you which areas on the back end you will need to go to to change, add or modify your site content.

If you are interested in WordPress training, but didn’t buy your site from us, please contact our team – Contact Us

DO I OWN FULL INTELLECTUAL RIGHTS TO MY NEW WEBSITE?

With all our sites, all intellectual rights of your websites content and coding are owned by you.  We firmly believe that you should be the holder of all the information once you have paid for it in full.

However, be careful if you don’t get your site from us – most web designers hold on to the intellectual property rights which will prevent you from moving or getting someone else to make changes to your website.

CAN YOU TRAIN MY STAFF TO UPDATE OUR NEW WEBSITE?

Yes. Collective Industries provides full training – please contact our team – Contact Us

WHAT IS SEO?

SEO is known as Search Engine Optimisation in its full term.

SEO is a service that we can provide to help your website get found on search engines such as Google, Yahoo and Bing, when visitors type in certain key words or phrases.

Without SEO your website will most likely not be found in searches.

Questions About Branding

WHAT IS BRANDING?

Branding or a ‘Brand’ is essentially the face of your business.  Its consists of the following elements:

  • A logo
  • A name
  • A colour scheme and image style
  • Values & beliefs
  • A message

The art of good branding is to build a strong message that is consistent both visually and verbally across multiple channels online and offline.

For more information on Branding click here…

WHY IS BRAND CONSTANCY SO IMPORTANT?

Brand consistency is important to maintain a strong brand image. If you are not consistent with your branding you are at risk of diluting your message, confusing your customers and loosing out on sales.

HOW SHOULD I CHOOSE MY COLOURS?

There are many ways to choose your colours – you could simply take your favourite colour and run with that!

However, there has been a lot of research behind colours, their meanings and what image they project.  Find out more about colour theory here…

Our recommendation is to pick now more than 3 colours.  1 of these should be your key colour, the other two colours should compliment each other and the main colour also.  Black and white are not counted as colours – these are tones, however when using tones, try and keep them the same.  For example, you may which to use, black, white and a dark charcoal grey with a contrasting ultra light grey.

WHAT ARE BRAND VALUES?

Brand values are a set of promises and goals your business promotes to it’s customers.

For example if you offer competitive pricing one of your values maybe ‘We won’t be beaten on price!’

WHAT DOES A BRAND DESIGNER DO?

If you are not a creative person yourself, it may be a wise idea to bring onboard a brand designer who can help you with getting set up.  A brand designer will:

  • Research your target audience
  • Choose a colour scheme
  • Design your logo and stationery
  • Design your brand values
  • Design a tag line if you want one
  • Design your website
  • Design your overall message and tone of voice

A brand designer will usually put together a guideline document for you to follow once the initial brand design process is complete.  This will ensure that your brand identity remains consistent and strong.

Collective Industries provides various levels of brand design and development for companies large and small.  

For more information or a quote contact out team or view our Branding services page.

Questions About Marketing

WHAT IS MARKETING?

Marketing is a practise used by brands and companies to promote their products or services to generate sales and brand awareness.  There are lots of different forms of marketing, from digital marketing, to television and print advertising.

Marketing is essential for business development but not all forms or methods may be suitable for your business.

Contact our team for more details on suitable marketing methods for your business.

WHAT IS A MARKETING STRATEGY?

A marketing strategy is the process or schedule that you devise for your business in order to generate sales, increase brand awareness and grow profitably as a business.  A marketing strategy is essential for every business to implement if they wish for success and can vary imensly from industry to industry, business to business.

If you need help designing your marketing strategy, contact our team.

WHAT IS EMAIL MARKETING?

Email marketing is a marketing method used to send recipients details about your brand, new updates or product offers via email.  For more information on email marketingclick here.

Questions About Social Media

WHAT IS SOCIAL MEDIA?

Wikipedia Definition: Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Social Media is a brilliant tool for businesses to interact and engage with there current and potential customers, however not every platform is suited to every business.

For more details on social media why not take advantage of our free chapter download on Social Media: Tactics, Tips and Tricks from the Ultimate Guide to Digital Marketing

Click here for free download.

WHY IS SOCIAL MEDIA SUCH AN IMPORTANT PART OF A MARKETING STRATEGY?

Social Media is an important part to any marketing strategy as it helps increase your search engine visibility through external links from your social posts to your website.

It also allows you to reach out and interact with a much larger audience than any traditional form of marketing would give you.

If you need help building and implementing your social media strategy we can help – click here for our Social Media Management solutions…

For more details on social media why not take advantage of our free chapter download on Social Media: Tactics, Tips and Tricks from the Ultimate Guide to Digital Marketing

Click here for free download.

Can't find the answer to your question? Ask Harriet

If you have a question that is not listed above simply email Harriet using the form below.  We aim to respond to all questions within 1 working day.

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