Spring Clean Marketing Ideas for your End of Tax Year Business Review
As the tax year comes to an end many businesses will be taking some time out to look marketing ideas to boost the return on investment (ROI) on their activities over the past year.
Therefore, we thought there was no more appropriate time to write a blog based around spring cleaning marketing ideas to help you get the best ROI from your marketing activities again.
Check out our quick spot checklist of marketing ideas below to help you clean your act up!
Marketing Ideas Spot Checklist
Brand Quality Check
For this first task on your checklist, simply take a moment to review all your literature and documents, ensuring your logo is visible and consistent everywhere. It should be on everything from invoices to brochures, and websites to social media profiles.
Your brand identity is the face of your business and therefore the single most important bit of graphic design work that you are likely to ever pay for. It is what your customers recognise you by, what helps depict you from your competitors and what helps potential customers remember you for when they make that eventual purchase.
Your logo should be on every single customer facing literature, document, promotional design you have for your brand or business. You should also make sure you are sticking to a set colour palate, imagery style and font face design too. These also factor in to your overall brand identity.
If it isn’t, then this might be a good time to take a look at getting a brand identity developed. You don’t have to change your name, you can even use what visual assets you have, but take the time to decide on one logo design, one colour pallet, one font face and the imagery style you think works best. Hiring a professional brand designer to help organise your branding and create a brand identity style package to ensure you will remain consistent in future projects will be very useful for your business moving forwards.
Next on your list should be your website. Your website should be easy to navigate, be obvious at first glance what you do, and contact details should be visible on every page.
Next you should look at your internal pages and content – is it visually appealing to look at? It needs to be easy to digest, yet give all the information your potential customer will need to make a purchase.
Do you track your websites performance using an analytics tool such as Google Analytics? If not, you should be. Analytics tools can help you to understand how much traffic your website is pulling in, where that traffic is coming from, what are the top landing pages and what are the top exit pages.
Google analytics is relatively easy to set up and install on most sites, however if you need a hand, get in touch with out team today and we can help from as little as £35.
Social Media Audit
Do you use social media to promote your business? When was the last time you did a spot check on your profiles and analysed their performance?
It is always a good idea to take a regular review of your social media accounts, whether that be on a monthly, quarterly or annual basis. Things you should include on your social media audit are:
- Check all logos/profile images are the same on all channels
- Header images are consistent
- Basic information is similar on all channels
- Web links, contact detail etc. are correct and visible
Once these are covered, start to take a look into the performance of each channel, this is when we can use social media analytics. Basic key metrics that should be covered in this part of the review are:
- Fan counts
- Fan engagement
- Top performing posts
- Channel growth since last review
If you need help tidying up your social media channels or performing an analytical review, get in touch with out team today.
Email Marketing Analysis
Email marketing is still a great high on return, low on investment, digital marketing tool, to use, especially when campaigns are created correctly.
If you use email marketing to promote your business, do you check the performance return on every email you send out? Do you have a strategy in place for new and existing contacts?
Email marketing should not be seen as a tool to ‘bulk’ send promotions out to everyone you know. It should be more tactical. You should have contact lists, for each list you should send a different style of message, you should have a strategy in place for new contacts and a strategy in place for existing contacts.
You should also regularly cleanse your contact list – you don’t want to be wasting money on sending to email addresses that are not in use or no longer relevant.
If you need help cleansing your email data base and designing an effective strategy get in touch with our team today.
Ongoing Marketing Management
If you are a small business, you probably don’t have one solely dedicated person to look after and manage your marketing activities. This leads to inconsistency in both frequency and style of communications which will not provide you good return on investment.
This is where an external agency or freelancer, just like Collective Industries, can become useful. They will be able to help and advise on your strategy, plus manage it too if you want. This ensures you have regular activity, and your communication style is consistent.
If you don’t have the funds to outsource, and the marketing duties fall on you, try dedicating a morning a week where you focus purely on marketing your business and not on your usual day to day duties. If time is really tight, you could even start by hiring a professional to devise your marketing strategy, then you can manage the fulfilment side.
If you are interested in learning more about our marketing support or strategy design services, or just need a little advice – please feel free to give our team a call today.
Can we help?
Collective Industries can help you with marketing ideas and offers a wide range of marketing support solutions tailored to the individual business needs and budget. We can integrate our selves into a business so that we become their ‘almost internal’ marketing department, working hand in head with their staff to ensure they meet their business goals. Call our team today to discuss what options are available and to arrange your free, no obligations consultation.